Twitter in Congress: Outreach vs Transparency

Chi, Feng and Yang, Nathan (2010): Twitter in Congress: Outreach vs Transparency.

Abstract

The paper provides some support in favor of Twitter adoption being driven by outreach reasons, rather than the well-popularized transparency motive. Furthermore, outreach considerations factor into a Republican's perceived benefit more than a Democrat's.

• Item Type: MPRA Paper
• Language: English
• Keywords: Government communication, diffusion of technology, political marketing, social media.
• Subjects: O - Economic Development, Innovation, Technological Change, and Growth > O3 - Innovation ; Research and Development ; Technological Change ; Intellectual Property Rights > O30 - General; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M30 - General

References

Ai, C. and Norton, E (2003). Interaction terms in logit and probit models. Economic Letters 80.

Cohen, L. and Malloy, C (2010). Friends in High Places: Peer Effects and Politics. Working paper.

Felten, E (2009). Government online: Outreach vs. transparency. Retrieved on June 1, 2010 from http://freedom-to-tinker.com/blog/felten/government-online-outreach-vs-transparency. Princeton's Center for Information Technology Policy.

Forman, Goldfarb and Greenstein (2005). How Did Location Affect Adoption of the Commercial Internet: Global Village vs. Urban Leadership. Journal of Urban Economics 58.

Golbeck, Grims, and Rogers (2010). Twitter Use by the U.S. Congress. Journal of the American Society for Information Science and Technology 61.