Chi, Feng and Yang, Nathan (2010): Twitter in Congress: Outreach vs Transparency.
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The paper provides some support in favor of Twitter adoption being driven by outreach reasons, rather than the well-popularized transparency motive. Furthermore, outreach considerations factor into a Republican's perceived benefit more than a Democrat's.
|Item Type:||MPRA Paper|
|Original Title:||Twitter in Congress: Outreach vs Transparency|
|Keywords:||Government communication, diffusion of technology, political marketing, social media.|
|Subjects:||O - Economic Development, Innovation, Technological Change, and Growth > O3 - Innovation ; Research and Development ; Technological Change ; Intellectual Property Rights > O30 - General
M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M30 - General
|Depositing User:||Nathan Yang|
|Date Deposited:||02. Jul 2010 13:40|
|Last Modified:||18. Feb 2013 19:09|
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