Pousttchi, Key and Schurig, Martin (2004): Assessment of Today’s Mobile Banking Applications from the View of Customer Requirements. Published in: Hawai'i International Conference on System Sciences, Big Island, Hawaii, Januar 2004 : pp. 1-10.
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Mobile banking is a subset of electronic banking which underlies not only the determinants of the banking business but also the special conditions of mobile commerce. This paper analyzes customer needs and expectations from the mobile applications’ view and from the banking view in order to derive a defined set of requirements. Based on these results, existing mobile banking applications are assessed. Their major shortcomings are explained, opportunities for their improvement are shown and the impact of upcoming new technology is discussed. The outcome of the paper is a defined set of customer requirements to mobile banking applications, the identification and assessment of four standard types of current mobile banking applications and an explanation of major failure reasons along with opportunities for their improvement.
|Item Type:||MPRA Paper|
|Institution:||University of Augsburg|
|Original Title:||Assessment of Today’s Mobile Banking Applications from the View of Customer Requirements|
|Subjects:||M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics > M21 - Business Economics|
|Depositing User:||PD Dr. Key Pousttchi|
|Date Deposited:||25. Apr 2007|
|Last Modified:||12. Feb 2013 11:35|