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Global product as a result of globalization process

Wach, Krzysztof (2003): Global product as a result of globalization process. Published in: Opportunities of Change. Conference Proceedings of the 3rd International Economic Congress, University of Gdansk, Gdańsk 2003 No. ISBN 83-7326-160-5 (2003): pp. 71-79.


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The paper elaborates on the process of global product creation. The author tries to define a global product. Basic product strategies on global market are described, among them: standardization, adaptation and diversification. Premises and conditions for product standardization as well as determiners of standardization and adaptation are quoted. Many examples of global product and its strategies are described.

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