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La décision d'innovation: cas des entreprises Tunisiennes de services

Sdiri, Hanen and Mohamed, Ayadi (2011): La décision d'innovation: cas des entreprises Tunisiennes de services.

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Innovation is widely recognised as a key driver of economic growth and competitiveness. Previous works on innovation analysis focus especially on the determinants and the effects of innovation while distinguishing between four kinds: product innovation, process innovation, radical innovation and incremental innovation. However, few research efforts are done, how firms make the decision to innovate. Based on a sample of 108 Tunisian service firms, the purpose of this paper is to depict the way by which firms make the decision to innovate: simultaneously (one-stage model) or sequentially (two-stage model). We found that the two-stage model has a statistically-significant advantage in predicting innovation. In practice, the sequential model illustrates well innovation making-decision procedures.

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