Munich Personal RePEc Archive

Mapping the Czech wine market

Kucerova, Renata and Zufan, Pavel (2008): Mapping the Czech wine market. Published in: Firma a konkurenční prostředí 2008 (March 2008): pp. 65-68.


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Paper comes from key economic indicators of eight Czech wine producers, and compares their levels reached in 2000 and 2005 based on the Map of the Marketplace approach. This application shows, that even though the Czech Republic have entered the European Union, in that period, the changes that happened did not have a major influence on the position of selected competitors. Authors also discuss the applicability of selected approach, which does not seem to automatically suggest particular actions to be taken and has to be considered a help in decision making. Interpretation of a particular position in the map, and its development in time can provide an important input for strategy formulation. The paper is a part of solution of research plan of FBE MUAF in Brno, No. MSM 6215648904.

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