Rothbauer, Julia and Sieg, Gernot (2011): Welfare effects of public service broadcasting in a free-to-air TV market.
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Viewer's private information consumption generates external benefits for society, because information improves the ability of voters to control politicians. Our study compares two settings in a free-to-air TV market: a differentiated duopoly of private channels and an oligopoly with both private channels and a public service broadcaster broadcasting information as well as entertainment programs. We find that welfare effects of public service broadcasting depend on its program design and cost efficiency, the external benefits of voter's information, and the magnitude of lost rents from the advertising market.
|Item Type:||MPRA Paper|
|Original Title:||Welfare effects of public service broadcasting in a free-to-air TV market|
|Keywords:||Media, two-sided TV market, information externalities|
|Subjects:||L - Industrial Organization > L8 - Industry Studies: Services > L82 - Entertainment ; Media
L - Industrial Organization > L3 - Nonprofit Organizations and Public Enterprise > L32 - Public Enterprises ; Public-Private Enterprises
D - Microeconomics > D7 - Analysis of Collective Decision-Making > D72 - Political Processes: Rent-Seeking, Lobbying, Elections, Legislatures, and Voting Behavior
|Depositing User:||Gernot Sieg|
|Date Deposited:||28. Sep 2011 17:36|
|Last Modified:||13. Feb 2013 05:47|
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