Dumea, Andrei-Cosmin and Andrei, Andreia Gabriela (2012): Organic food consumer in Romania.
Download (270kB) | Preview
Food consumption patterns are rapidly changing nowadays as a result of environmental issues, concern about the nutritional value of food and health issues. Issues such as quality and safety in food attract consumer interest in organic food that is free from pesticides and chemical residues (Childs and Polyzees, 1997; Zotos et al., 1999; Baltas, 2001; Fotopoulos and Krystallis, 2002). This study is attempted to gain knowledge about organic food consumer demographic characteristics and purchase behaviour of organic food in Romania. The research method used was online survey. A structured questionnaire was used which employed with true-false questions, multiple-choice questions and Likert scale questions. A convenience sample was used for this research.
|Item Type:||MPRA Paper|
|Original Title:||Organic food consumer in Romania|
|English Title:||Organic food consumer in Romania|
|Keywords:||organic food, organic consumer, demographics profile|
|Subjects:||D - Microeconomics > D1 - Household Behavior and Family Economics > D12 - Consumer Economics: Empirical Analysis
D - Microeconomics > D1 - Household Behavior and Family Economics > D10 - General
M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M30 - General
|Depositing User:||Andrei-Cosmin Dumea|
|Date Deposited:||24 Feb 2012 14:16|
|Last Modified:||13 Feb 2016 05:50|
Baltas, G. (2001), Nutrition labeling: issues and policies, European Journal of Marketing, Vol. 35 No. 5, pp. 708-21.
Childs, N. and Polyzees, G.H. (1997), Foods that help prevent disease: consumer attitudes and public policy implications, Journal of Consumer Marketing, Vol. 14 No. 6, pp. 433-47.
Davies, A., Titterington, A.J. and Cochrane, A. (1995), Who buys organic food? A profile of the purchasers of organic food in N. Ireland, British Food Journal, Vol. 97 No. 10, pp. 17-23.
Fotopoulos, C. and Krystallis, A. (2002), Purchasing motives and profile of the Gree organic consumer: a countrywide survey, British Food Journal, Vol. 104 No. 9, pp. 730-65.
Hughner, Renee Shaw, McDonagh, Pierre Prothero, Andrea, Shultz II, Clifford J., Santon, Julie, Who are organic food consumers? A compilation and review of why people purchase organic food, Journal of Consumer Behaviour, Mar-June2007, Vol. 6 Issue 2/3, pp. 94-110.
Wier, Mette & Carmen Calverley (2002), Market potential for organic foods in Europe, British Food Journal, 2002; 104, 1; pp. 45.
Zanoli, R. and Naspetti, S. (2002), Consumer motivations in the purchase of organic food, British Food Journal, Vol. 104 No. 8, pp. 643-653.
Zotos, Yorgos., Ziamou, Paschalina (1999), Marketing Organically Produced Food Products in Greece, Greener Management International, Spring99, Issue 25, p91.