Kavvadia, Helen (2012): International Trade And Business Practices: A Comparative Attempt In The Apparel Market. Published in:
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Abstract
The apparel industry is an important branch of Greek manufacturing, with a significant contribution to GDP, employment and exports. Greek companies have established production facilities in the Balkan countries, as a way to improve competitiveness by reducing production costs. Competition, however, is not based on production costs alone. A comparative analysis of three successful international companies is reviewed in this paper, as an attempt to shed light in non-production cost aspects. The methodology used could be also by Greek companies.
| Item Type: | MPRA Paper |
|---|---|
| Original Title: | International Trade And Business Practices: A Comparative Attempt In The Apparel Market |
| Language: | English |
| Keywords: | Balkans; Greek manufacturing; Apparel industry; Exports; Brands |
| Subjects: | M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M0 - General |
| Item ID: | 38364 |
| Depositing User: | Dr Helen Kavvadia |
| Date Deposited: | 28 Apr 2012 07:11 |
| Last Modified: | 26 Sep 2019 16:57 |
| References: | - |
| URI: | https://mpra.ub.uni-muenchen.de/id/eprint/38364 |
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