Deffner, Alex and Metaxas, Theodore (2009): The city and its canal: producing a place marketing pilot plan for Chester.
Download (378kB) | Preview
The main purpose is the presentation of a Place Marketing Pilot Plan (PMPP) for the city of Chester and its unique Canal. This plan was produced in the context of the INTERREG IIIc project CultMark (Cultural Heritage, Local Identity and Place Marketing for Sustainable Development). The PMPP is based on the Strategic Planning process always starting from the identification of the vision of the place and the primary place (incorporating tourism) development objectives, also leading to the increase of competitiveness.
|Item Type:||MPRA Paper|
|Original Title:||The city and its canal: producing a place marketing pilot plan for Chester|
|Keywords:||Place Marketing Plan, Chester/ Chester Canal, CultMark INTERREG IIIc project, heritage tourism|
|Subjects:||O - Economic Development, Innovation, Technological Change, and Growth > O2 - Development Planning and Policy > O20 - General
O - Economic Development, Innovation, Technological Change, and Growth > O2 - Development Planning and Policy > O21 - Planning Models ; Planning Policy
R - Urban, Rural, Regional, Real Estate, and Transportation Economics > R1 - General Regional Economics > R11 - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
|Depositing User:||THEODORE METAXAS|
|Date Deposited:||07 Sep 2012 10:16|
|Last Modified:||20 Jun 2016 00:47|
Aravantinos, A., (1984/1998), Urban Planning: Towards a Sustainable Development of the Built Environment, Athens: Symmetria [in Greek].
Beeho, A.J. and Prentice, R.C., (1995), ‘Evaluating the Experience and Benefits Gained by Tourists Visiting A Socio-Industrial Heritage Museum: An Application of ASEB Grid Analysis to Blists Hill Open-Air Museum’, The Ironbridge Gorge Museum, United Kingdom, Museum Management and Curatorship, vol.14 (3): 229-251.
Promotional and Distributional Maps Report (December, 2004) Pre-Plan Marketing Report (June, 2005)
Cultural Data Report (June, 2005)
Place Marketing Pilot Plan (December, 2005)
Identification and development of cultural assets and local identity’ delivered by Chester City Council (2006).
Kotler, P., (1986), Principles of Marketing, Englewood Cliffs, Prentice Hall.
Morrison, A., (1996/ 1999), Hospitality and Travel Marketing, Delmar Publishers.
Nokes, S., Greenwood, A., Major, I., Allen, D., Goodman, M. (2003) The Definitive Guide to Project Management: Every Executives Fast-track to Delivering on Time and on Budget, Pearson Education.
Swarbrooke J., (1995/ 2002) The Development and Management of Visitor Attractions, Oxford: Butterwoth-Heinemann