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Transformation of small and medium-sized enterprises in Pomerania due to organization of Euro 2012 with particular emphasis on the hotel industry

Zawadzki, Krystian (2012): Transformation of small and medium-sized enterprises in Pomerania due to organization of Euro 2012 with particular emphasis on the hotel industry. Published in: Challenges for the SME sector in the twenty-first century, No. ISBN 978-83-62197-92-7 (31 December 2012): pp. 85-98.

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Abstract

In the course of preparations to the 2012 European Football Championship (Euro 2012) many doubts have arisen as to the actual cost-benefit balance affecting the hosting country. The event is accompanied by intense promotion of the agglomeration and the region, especially abroad. In effect, one can anticipate the competitive position of both the region and the businesses operating there to improve. In this paper, the micro level is considered, namely the potential impact of Euro 2012 on the business decisions in selected sectors, particularly connected with the mega sport event in the Pomeranian region.The research reported in this study focused on the relationship between UEFA Euro in Poland and the decisions taken by representatives of SMEs.

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