Alvi, Mohsin and Siddiqui, Bilal (2013): An Empirical Analysis of New Product by Using Models of Market Research (2013).
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Abstract
A biggest task for strategy maker, to perform market insights and its research by designing, collection of data with analyzing and reporting data (relevant) for specific purpose and market situation (problem) facing the company. However it requires spending a lot of time over it so several companies hire many professional experts having a knowledge regarding with technical operation of research like (syndicated-service research firms, custom-marketing research firms and specialty-line marketing research firms).
Item Type: | MPRA Paper |
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Original Title: | An Empirical Analysis of New Product by Using Models of Market Research (2013) |
English Title: | An Empirical Analysis of New Product by Using Models of Market Research (2013) |
Language: | English |
Keywords: | Market Research Models, New Product's Strategies. |
Subjects: | M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising |
Item ID: | 44870 |
Depositing User: | Mr. Mohsin Hassan Alvi |
Date Deposited: | 08 Mar 2013 23:56 |
Last Modified: | 27 Sep 2019 07:58 |
References: | A. Parasuraman, V. A. Zeithaml & L. L. Berry (1985). A conceptual model of service quality and its implications for future research. The Journal of Marketing, 49(4). C. Moorman, G. Zaltman and R. Deshpande (1992). Relationships between providers and users of market research: the dynamics of trust within and between organizations. Journal of Marketing Research, 29, 314-28 C. Moorman, R. Deshpande & G. Zaltman (1993). Factors affecting trust in market research relationships. The Journal of Marketing, 57(1). |
URI: | https://mpra.ub.uni-muenchen.de/id/eprint/44870 |