Intangible assets as a source of competitiveness in the post-crisis economy. The role of trademarks

Dobre, Ana Maria (2012): Intangible assets as a source of competitiveness in the post-crisis economy. The role of trademarks. Published in: Theoretical and Applied Economics (Asociatia Generala a Economistilor din Romania ) No. 12(589) (December 2013): pp. 127-138.

Abstract

The post-crisis economy brings changes in the functions of the trademarks. The aim of this paper is to evidence the functions of the trademarks as part of the intellectual property and of the intangible in the post-crisis economic frame and to offer an overview of the evolution of these functions before and after economic crisis. The economic crisis was and still is a real challenge for the companies that overrated their intangible assets or which kept in their balance the intangible assets with no correct estimated market value. Hereby, some companies were gaining from crisis because of the good management of intangible assets, but some were stand to lose. The new economy needs innovation, flexibility, and competitiveness in order to face the competition between trademarks.

• Item Type: MPRA Paper
• Language: English
• Keywords: new economy, intangible assets, trademarks
• Subjects: F - International Economics > F2 - International Factor Movements and International Business > F29 - Other; O - Economic Development, Innovation, Technological Change, and Growth > O1 - Economic Development > O19 - International Linkages to Development ; Role of International Organizations; O - Economic Development, Innovation, Technological Change, and Growth > O3 - Innovation ; Research and Development ; Technological Change ; Intellectual Property Rights > O31 - Innovation and Invention: Processes and Incentives

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