Munich Personal RePEc Archive

Variety Steering Concept for Mass Customization

Blecker, Thorsten and Abdelkafi, Nizar and Kaluza, Bernd and Friedrich, Gerhard (2003): Variety Steering Concept for Mass Customization. Published in: Discussionpaper series University of Klagenfurt No. No. 2003/04 (2003)

[thumbnail of MPRA_paper_5251.pdf]

Download (470kB) | Preview


In this paper we make the distinction between subjective and objective customer needs. The subjective needs are the individually realized and articulated requirements, whereas the objective needs are the real ones perceived by a fictive neutral perspective. We show that variety in mass customization has to be orientated on the objective needs. In order to help mass customizers better evaluate the degree to which they can fulfill the objective needs as well as their internal complexity level we have developed a key metrics system model. We also present a conceptual application showing how to use this model to support decision making related to the introduction or reduction of product variants.

Atom RSS 1.0 RSS 2.0

Contact us: mpra@ub.uni-muenchen.de

This repository has been built using EPrints software.

MPRA is a RePEc service hosted by Logo of the University Library LMU Munich.