Blecker, Thorsten and Abdelkafi, Nizar and Kaluza, Bernd and Friedrich, Gerhard (2003): Variety Steering Concept for Mass Customization. Published in: Discussionpaper series University of Klagenfurt No. No. 2003/04 (2003)
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Abstract
In this paper we make the distinction between subjective and objective customer needs. The subjective needs are the individually realized and articulated requirements, whereas the objective needs are the real ones perceived by a fictive neutral perspective. We show that variety in mass customization has to be orientated on the objective needs. In order to help mass customizers better evaluate the degree to which they can fulfill the objective needs as well as their internal complexity level we have developed a key metrics system model. We also present a conceptual application showing how to use this model to support decision making related to the introduction or reduction of product variants.
| Item Type: | MPRA Paper |
|---|---|
| Institution: | University of Klagenfurt |
| Original Title: | Variety Steering Concept for Mass Customization |
| Language: | English |
| Keywords: | Variety Management; Complexity; Production/Operations Management |
| Subjects: | D - Microeconomics > D2 - Production and Organizations > D20 - General L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior > L23 - Organization of Production |
| Item ID: | 5251 |
| Depositing User: | Thorsten Blecker |
| Date Deposited: | 11 Oct 2007 |
| Last Modified: | 27 Sep 2019 15:44 |
| URI: | https://mpra.ub.uni-muenchen.de/id/eprint/5251 |
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