Strategic Management of Innovative Development of the Russian Pharmaceutical Complex

Klunko, Natalia (2013): Strategic Management of Innovative Development of the Russian Pharmaceutical Complex. Published in: International Journal of Advanced Multidisciplinary Research and Review , Vol. 1, No. 1 (2013): pp. 22-31.

Abstract

Conditions of strategic management by a pharmaceutical complex according to strategic priorities of its development and the current tendencies of development of the pharmaceutical market and the pharmaceutical industry are determined. The problems defining a choice of strategic alternatives in development of a pharmaceutical complex are considered. The complex of tool support of strategic management in the specified sphere is developed.

• Item Type: MPRA Paper
• Language: English
• Keywords: pharmaceutical complex, strategic management, innovative development, pharmacy 2020.
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M16 - International Business Administration

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