IKEA's International Expansion

Harapiak, Clayton (2013): IKEA's International Expansion. Published in: International Journal of Business Knowledge and Innovation in Practice , Vol. 1, No. 1 (1 December 2013): pp. 21-42.

Abstract

This case concerns a global retailing firm that is dealing with strategic management and marketing issues. Applying a scenario of international expansion, this case provides a thorough analysis of the current business environment for IKEA. Utilizing a variety of methods (e.g. SWOT, PESTLE, McKinsey Matrix) the overall objective is to provide students with the opportunity to apply their research skills and knowledge regarding a highly competitive industry to develop strategic marketing strategies. The case is oriented towards upper-level undergraduate or MBA marketing students and can be taught within a one to two-hour class with several hours of outside student preparation.

• Item Type: MPRA Paper
• Language: English
• Keywords: IKEA, Home Furnishings Industry, International Expansion
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M10 - General

References

Bloomberg Businessweek. (2005, November 14). IKEA: How the Swedish retailer became a global cult brand, pp.32-36.

Bloomberg Businessweek. (2006, April 26). IKEA's new plan for Japan, pp.48-51.

Bloomberg Businessweek. (2009, November 12). Shocking tell-all book takes aim at IKEA, pp.72-73.

Bloomberg Businessweek. (2010, October 19). IKEA to add $300 million to mall developerʼs China spending, p.67.

Bloomberg Businessweek. (2010, October 21). Dozing Chinese shoppers filling IKEA beds spur expansion plans, p.22.

Bloomberg Businessweek. (2011, January 16). IKEA reveals the extent of its success, 39-40.

Baraldi, E. (2008). Strategy in industrial networks: Experiences from IKEA. California Review Management, 50, 4, p. 99-136.

Harvard Business School. (1996). Ingvar Kamprad and IKEA. Harvard Business Review: Boston.

Hill C. W. H. & Jones, G. R. (2005). Strategic Management Cases. University of Washington Press: Washington, D.C.

IKEA Group. (2011). Welcome inside: Yearly FY10. Inter IKEA Systems Publishing. Sweden.

Johannson, U. & Thelander, A. (2009). A standardised approach to the world? IKEA in China. International Journal of Quality and Service Sciences, 1, 5, pp. 199-219.

Jonsson, A. (2008). A transnational perspective on knowledge sharing: Lessons learned from IKEA’s entry into Russia, China, and Japan. The International Review of Retail, Distribution and Consumer Research, 18, 1, p. 17-44.

Moon, Y. (2004). IKEA invades America. Harvard Business School. Harvard Business School Press. Boston.

Reynolds, J. (1988). IKEA: A competitive company with style. Retail and Distribution Management, 5, p. 6-7.

The Antidote. (1997). The story of IKEA. In the Antidote newspaper.

The Times 100. (2009). Swot analysis and sustainable business planning. In Times Newspaper Limited.

World Education Council (2011). Strategic Planning. WEC Publishing: Malaysia.