Munich Personal RePEc Archive

Ethics and the choice of animal advocacy campaigns

Waters, James (2014): Ethics and the choice of animal advocacy campaigns.

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Abstract

This paper examines how different ethical positions view various types of animal advocacy campaigns concerning a product produced using animals. The ethical positions represent common company, social, and animal advocate viewpoints. Working in a market model with a monopolistic supplier, we determine whether the ethical positions support or oppose each campaign, and in what conditions. We describe three easily implemented campaign strategies that combine animal welfare and rights goals.

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