Ethics and the choice of animal advocacy campaigns

Waters, James (2014): Ethics and the choice of animal advocacy campaigns.

Abstract

This paper examines how different ethical positions view various types of animal advocacy campaigns concerning a product produced using animals. The ethical positions represent common company, social, and animal advocate viewpoints. Working in a market model with a monopolistic supplier, we determine whether the ethical positions support or oppose each campaign, and in what conditions. We describe three easily implemented campaign strategies that combine animal welfare and rights goals.

• Item Type: MPRA Paper
• Language: English
• Keywords: Campaigns; ethics; animal rights; animal welfare; welfare
• Subjects: D - Microeconomics > D6 - Welfare Economics > D63 - Equity, Justice, Inequality, and Other Normative Criteria and Measurement; L - Industrial Organization > L3 - Nonprofit Organizations and Public Enterprise > L31 - Nonprofit Institutions ; NGOs ; Social Entrepreneurship; Q - Agricultural and Natural Resource Economics ; Environmental and Ecological Economics > Q1 - Agriculture > Q13 - Agricultural Markets and Marketing ; Cooperatives ; Agribusiness; Q - Agricultural and Natural Resource Economics ; Environmental and Ecological Economics > Q5 - Environmental Economics > Q51 - Valuation of Environmental Effects; Q - Agricultural and Natural Resource Economics ; Environmental and Ecological Economics > Q5 - Environmental Economics > Q57 - Ecological Economics: Ecosystem Services ; Biodiversity Conservation ; Bioeconomics ; Industrial Ecology

References

Ahmadi, B.V., Stott, A.W., Baxter, E.M., Lawrence, A.B., Edwards, S.A. (2011). Animal welfare and economic optimisation of farrowing systems. Animal Welfare. Vol. 20, pp. 57-67.

Animal Aid (2014). Veggie & vegan. Accessed at http://www.animalaid.org.uk/h/n/CAMPAIGNS/vegetarianism/ALL/// on 24th October 2014.

Animal Defenders International (2014). Stop Circus Suffering. Accessed at http://www.ad-international.org/campaigns/go.php?si=73 on 24th October 2014.

Animal Liberation Front Press Office (2014). Animal rights activists smash Star Grocery windows. Accessed at https://animalliberationpressoffice.org/NAALPO/2014/08/05/animal-rights-activists-smash-star-grocery-windows/ on 27th October 2014.

Animal Liberation Front (2014). Animal Liberation Front. Accessed at http://www.animalliberationfront.com/ on 29th October 2014.

Belleflamme, P., Peitz, M. (2010). Industrial Organization: Markets and Strategies. Cambridge University Press.

Blackorby, C., Donaldson, D. (1992). Pigs and Guinea Pigs: A Note on the Ethics of Animal Exploitation. Economic Journal Vol. 102, pp. 1345-1369.

British Union for the Abolition of Vivisection (2014). About us. Accessed at http://www.buav.org/about-us on 25th October 2014.

Broom, D.M. (1991). Animal welfare: concepts and measurement. Journal of Animal Science. Vol. 69, pp. 4167-4175.

New York Times (2007). Burger King Shifts Policy on Animals. Accessed at http://www.nytimes.com/2007/03/28/business/28burger.html?_r=4&oref=slogin&oref=slogin&oref=slogin& on 28th October 2014.

Coalition to Abolish the Fur Trade (2014). Home page. Accessed at http://www.caft.org.uk/index.html on 25th October 2014.

Compassion in World Farming (2007). Live Fast Die Young – the life of a meat chicken. Accessed at http://www.youtube.com/watch?v=rpbtBgLfl90 on 28th October 2014.

Compassion in World Farming (2014). Compassion in World Farming. Accessed at http://www.ciwf.org.uk/ on 28th October 2014.

Cowen, T. (2006). Market failure for the treatment of animals. Society. January/February, pp. 39-44.

Cremer, H., Thisse, J.-F. (1999). On the taxation of polluting products in a differentiated industry. European Economic Review. Vol. 43, pp. 575-594.

FARM (2013). Bruce Friedrich and Gary Francione Debate. Presented at the F.A.R.M. Animal Rights Conference 2013.

Fearing, J., Matheny, G. (2007). The role of economics in achieving welfare gains for animals. In Salem, D.J., Rowan, A.N. (eds.). The state of the animals 2007. Humane Society Press.

Francione, G.L. (1996). Animal rights and animal welfare. Rutgers Law Review. 1995-1996, vol. 48, pp. 397-469.

Frank, J. (2006). Process attributes of goods, ethical considerations and implications for animal products. Ecological Economics. Vol. 58, pp. 538-547.

Fraser, D. (1999). Animal ethics and animal welfare science: bridging the two cultures. Applied Animal Behaviour Science. Vol. 65, pp. 171-189.

Heyes, A.G., Liston-Heyes, C. (2005). Economies of scope and scale in green advocacy. Public Choice. Vol. 124, pp. 423-436.

Hubbard, C., Scott, K. (2011). Do farmers and scientists differ in their understanding and assessment of farm animal welfare? Animal Welfare. Vol. 20, pp. 79-87.

Humane Society of the United States (2011). An HSUS Report: The Economics of Adopting Alternatives to Gestation Crate Confinement of Sows. HSUS Reports: Farm Industry Impacts on Animals, paper 29.

Ingemann, R., Sandøe, P., Enemark, P., Forkman, B. (2009). Conflicting goals of welfare assessment schemes: a case study. Animal Welfare. Vol. 18, pp. 487-495.

Jasper, J.M., Poulsen, J. (1993). Fighting Back: Vulnerabilities, Blunders, and Countermobilization by the Targets in Three Animal Rights Campaigns. Sociological Forum. Vol. 8, pp. 639-657.

League Against Cruel Sports (2014). League Against Cruel Sports. Accessed at http://www.league.org.uk/ on 29th October 2014.

Matheny, G., Chan, K.M.A. (2005). Human diets and animal welfare: the illogic of the larder. Journal of Agricultural and Environmental Ethics. Vol. 18, pp. 579-594.

Mercy for Animals (2014). Undercover Investigations. Accessed at https://www.mercyforanimals.org/investigations.aspx on 28th October 2014.

Midgley, M. (2008). Why farm animals matter. In Dawkins, M.S., Bonney, R. (eds.). The Future of Animal Farming; Renewing the Ancient Contract. Blackwell.

People for the Ethical Treatment of Animals (2008). Historic Victory! PETA Wins KFC Campaign in Canada. Accessed at http://www.peta.org/blog/historic-victory-peta-wins-kfc-campaign-canada/ on 27th October 2014.

People for the Ethical Treatment of Animals (2014). The Case for Controlled-Atmosphere Killing. Accessed at http://www.peta.org/features/case-controlled-atmosphere-killing/ on 28th October 2014.

People for the Ethical Treatment of Animals (2014a). Victory: PETA Wins Wicked Wendy’s Campaign! Accessed at http://www.peta.org/about-peta/learn-about-peta/success-stories/farmed-animal-campaigns/wicked-wendys/ on 28th October 2014.

Pig-vision (2014). Pig-vision – follow the lives of two pigs from an intensive pig farm. Accessed at http://www.pig-vision.com/en on 28th October 2014.

Robinson, T.P., Thornton P.K., Franceschini, G., Kruska, R.L., Chiozza, F., Notenbaert, A., Cecchi, G., Herrero, M., Epprecht, M., Fritz, S., You, L., Conchedda, G., See, L. (2011). Global livestock production systems. Food and Agriculture Organization of the United Nations and International Livestock Research Institute.

Rollin, B.E. (1990). Animal welfare, animal rights and agriculture. Journal of Animal Science. Vol. 68, pp. 3456-3461.

Salt, H.S. (1914). Logic of the Larder. In Salt, H.S. The Humanities of Diet. The Vegetarian Society.

SHAC (2014). Stop Huntingdon Animal Cruelty. Accessed at http://shac.net/ on 30th October 2014.

Singer, P. (2008). Foreword. In Dawkins, M.S., Bonney, R. (eds.). The Future of Animal Farming; Renewing the Ancient Contract. Blackwell.

Stathopoulou, E. (2014). Environmental campaigns and endogenous technology choice under international oligopoly. University of Leicester Department of Economics Working Paper 14/10.

van der Made, A., Schoonbeek, L. (2009). Entry Facilitation by Environmental Groups. Environmental and Resource Economics. Vol. 43, pp. 457-472.

Vegan Society (2014). Why go vegan? Accessed at http://www.vegansociety.com/try-vegan/why-go-vegan on 25th October 2014.