Case Study: Does Korea Telecom’s (KT) Sustainability Achievements Follow the Ten Steps Approach?

Lee, Young-eun and Cave, Adam (2014): Case Study: Does Korea Telecom’s (KT) Sustainability Achievements Follow the Ten Steps Approach? Published in: International Journal of Business Knowledge and Innovation in Practice , Vol. 2, No. 1 (1 December 2014): pp. 1-22.

Abstract

Many companies have reduced greenhouse gas emissions and gone paperless, shrunk packaging and eliminated hazardous substances from their products. They also have dramatically reduced the amount of water and energy they consume and the amount of waste they produce. They have attracted highly engaged employees and have written supplier Codes of Conduct and started monitoring supplier performance. This case study compares a practical application of Korea Telecom’s (KT) initiatives on sustainability with the theoretical viewpoint of the “Ten Steps to Sustainable business in 2013” from the Ivey Business Journal. As a result, we can see that eight out of the ten steps matched KT’s initiatives and provided support for KT’s top placing in the Dow Jones Sustainability Indexes (DJSI) for the third consecutive year. Thus, we can deduce that this theoretical viewpoint is to a large extent a practical application in the real world, and in this case, KT.

• Item Type: MPRA Paper
• Language: English
• Keywords: Sustainability, telecommunications, business strategy, corporate social responsibility
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M0 - General; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M0 - General > M00 - General

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