Pepero Day: Creation and Evolution of a "Holiday"

Walcutt, Brandon (2014): Pepero Day: Creation and Evolution of a "Holiday". Published in: International Journal of Business Knowledge and Innovation in Practice , Vol. 2, No. 1 (1 December 2014): pp. 23-29.

Abstract

This teaching case provides an overview of a reportedly manufacturer-created "holiday" celebrated by South Koreans every year. Based on the case, students will discuss the benefits and liabilities of the manufacturer's activities as well as identify any ethical breaches that may also have occurred. The case is oriented towards low to mid-level undergraduate students and can be taught within a one hour class with little required outside student preparation.

• Item Type: MPRA Paper
• Language: English
• Keywords: Product life cycle, entrepreneur, small business, medical real estate
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M0 - General; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M0 - General > M00 - General

References

Gale, Alastair. Nov. 11, 2013. “On Pepero Day, a Japanese Rival Lurks.” Wall Street Journal.

Han, Jane. Nov. Oct. 25, 2007. “Abundant Special Days Fatten Sales.” Korea Times.

Imatoe-Yun, Naomi. “November 11th is Pepero Day.” Koreataste.org. Retrieved on 12/10/14. http://www.koreataste.org/lang/en/en/blogging-en/pepero-day/

Lotte Confectionary Co. Retrieved on 12/15/14. http://www.lotteconf.co.kr/eng/

Schmidt, LE. 1995. Consumer rites: The buying & selling of American holidays. Princeton, NJ: Princeton University Press.

Wojcik, Daniel. 1999. “New Old-Fashioned Ways: Holidays and Popular Culture.” Western Folklore, 58 (1).

Yoo, Reera. Nov 11, 2014. “5 Fun Facts About Pepero Day.” Iamkoream.com. Retrieved on 12/8/14. http://iamkoream.com/5-fun-facts-about-pepero-day/