Munich Personal RePEc Archive

Pepero Day: Creation and Evolution of a "Holiday"

Walcutt, Brandon (2014): Pepero Day: Creation and Evolution of a "Holiday". Published in: International Journal of Business Knowledge and Innovation in Practice , Vol. 2, No. 1 (1 December 2014): pp. 23-29.

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This teaching case provides an overview of a reportedly manufacturer-created "holiday" celebrated by South Koreans every year. Based on the case, students will discuss the benefits and liabilities of the manufacturer's activities as well as identify any ethical breaches that may also have occurred. The case is oriented towards low to mid-level undergraduate students and can be taught within a one hour class with little required outside student preparation.

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