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Manipulating a stated choice experiment

Fosgerau, Mogens and Börjesson, Maria (2015): Manipulating a stated choice experiment. Forthcoming in: Journal of Choice Modelling

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Abstract

This paper considers the design of a stated choice experiment intended to measure the marginal rate of substitution (MRS) between cost and an attribute such as time using a conventional logit model. Focusing the experimental design on some target MRS will bias estimates towards that value. The paper shows why this happens. The resulting estimated MRS can then be manipulated by adapting the target MRS in the experimental design.

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