Impact of E-Commerce on Organization Performance; Evidence from Banking Sector of Pakistan

Azeem, Muhammad Mehtab and Ozari, Assit.Prof. Dr.Cidgem and Marsap, Prof.Dr.Akin and Arhab, Prof. Dr.Said and Jilani, Abdul Haseeb (2015): Impact of E-Commerce on Organization Performance; Evidence from Banking Sector of Pakistan. Published in: International Research Journal of York University , Vol. 2, No. 3 (June 2015): pp. 260-275.

Abstract

In the recent years, E-banking is one of the most important revolutions in the banking sector of Pakistan. This study measures the impact of e commerce (B2B, B2C, C2C) on organization performance (Business operation, Job performance, Customer satisfaction).The sample of this research is collected from the banking sector of Pakistan from the period of 6 to 8 months by using 50 samples filling online from the period 2012 to 2013. Results show that there is positive relationship between e-commerce and organization performance and by implementing e commerce; organizations improve its performance in terms of business operations, job performance and customer satisfaction. Major research has been withdrawn from MBA thesis subject Impact of foreign banks on domestic banks businesses.

• Item Type: MPRA Paper
• Language: English
• Keywords: Electronic commerce, organization performance, business to business, business to customer, customer to customer.
• Subjects: E - Macroeconomics and Monetary Economics > E5 - Monetary Policy, Central Banking, and the Supply of Money and Credit

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