Munich Personal RePEc Archive

A Survey of the Empirical Evidence on PWYW Pricing

Greiff, Matthias and Egbert, Henrik (2016): A Survey of the Empirical Evidence on PWYW Pricing.

[img]
Preview
PDF
MPRA_paper_68693.pdf

Download (134kB) | Preview

Abstract

We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies on the long-term effects of PWYW pricing.

UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.