Munich Personal RePEc Archive

Assessing the effectiveness of Communication Media in Health

K., Srinivasan (2006): Assessing the effectiveness of Communication Media in Health. Published in: Journal of Business Studies , Vol. 3, No. 5 (2006)

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This is a strategy paper for developing effective communication strategies in health in the state of Rajasthan, India. Rajasthan is one among the poor performing states in Health and Family Welfare. The author first presents the current stains of communication strategies, which have been developed by the called Information Education and Communication (IEC) Bureau. Further, few indicators and methods are suggested to develop a strategy for effective communication on Health. The author would like to probe few research questions for developing strategies. What are the various reasons for the poor performance of the IEC Bureau ' Is it due to poor co-ordination among various levels of health functionaries? Or due to less involvement of health personnel in IEC activities? Is it because the Media selected are not appropriate? etc. The present paper is an attempt to answer a few of them.

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