Business Strategy for Nanotechnology based Products and Services

Aithal, Sreeramana and Aithal, Shubhrajyotsna (2016): Business Strategy for Nanotechnology based Products and Services. Published in: International Journal of Management Sciences and Business Research (IJMSBR) , Vol. 5, No. 4 (April 2016): pp. 139-149.

Abstract

The applications of nanotechnology in different identified areas provide lots of business opportunities. It includes Food, Medicine, Cleaner water, Better quality air, Electronics, Fuel Cells, Solar Cells, Batteries, Space Travels, Chemical sensors, Sporting goods, Fabrics, Cleaning products, Energy, Environment, Health, and Life span increase. The paper covers the applications, and benefits of nanotechnology innovations in different industries, possible business opportunities for new nanotechnology based products and services due to challenges for human prosperity on earth, and the global strategy on nanotechnology business with an expected time scale and future possibilities of nanotechnology innovations based on products and services in the field and the magic (like science fictions) going to happen in human life. In this paper, important nanotechnology features and their usage in industry, various products and services based on nanotechnology innovations and Business Strategy for them are identified. Applications & benefits of NT in Agriculture, Food packing & Clean water, in Renewable Energy & Storage, and in Medicine are discussed. Various Business Opportunities for New Nanotechnology based Products and Services, Developing a global strategy for Nanotechnology Business including PEST analysis model and ABCD analysing framework. Finally, some of the Future possibilities of nanotechnology innovations are mentioned and discussed.

• Item Type: MPRA Paper
• Language: English
• Keywords: Nanotechnology applications, Business based on Nanotechnology products & services, Global strategies to be used in Nanotechnology business.
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M10 - General; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics

References

[1] Porter M.E. (1998) Competitive advantage, creating and sustaining superior performance, 2nd Ed. The Free Press, New York.

[2] Han Kim W., Renee Mauborgne, (2006) Blue Ocean Strategy, pp. 29 - 32.

[3] Hou, Shengtian (2007) Green ocean strategy: Obtaining sustainable competitive advantage, Beijing: Tsinghua University Press pp. 183-197.

[4] Aithal P.S., Suresh Kumar P. M., (August 2015) Black Ocean Strategy - A Probe into a New type of Strategy used for Organizational Success, GE International Journal of Management Research, Vol. 3, Issue 8, pp. 45 - 65.

[5] Aithal P.S., (2016) The concept of Ideal Strategy & its realization using White Ocean Mixed Strategy, Unpublished.

[6] Aithal P. S., & Shubhrajyotsna Aithal,(2015), Managing Anticipated Breakthrough Technologies of 21st Century - A Review, International Journal of Research & Development in Technology and Management Sciences, 21 (6) pp 112 - 133.

[7] Aithal, P. S., and Shubhrajyotsna Aithal, (2015”b”), Ideal Technology Concept & its Realization Opportunity using Nanotechnology, International Journal of Application or Innovation in Engineering & Management, 4 (2) pp 153-164.

[8] Jean C. B., (2010) Nanotechnology for Food Applications: More Questions Than Answers, The Journal of Consumer Affairs, Vol. 44, No. 3, pp. 528 – 545.

[9] Bouwmeester, Hans, Susan Dekkers, Maryvon Y. Noordam, Werner I. Hagens, Astrid S. Bulder, Cees de Heer, Sandra E.C.G. ten Voorde, Susan W.P. Wijnhoven, Hans J.P. Marvin, and Adrienne J.A.M. Sips. 2009. Review of Health Safety Aspects of Nanotechnologies in Food Production. Regulatory Toxicology and Pharmacology, 53: 52–62.

[10] Chen, Hongda, Jochen Weiss, and Fereidoon Shahidi. (2006) Nanotechnology in Nutraceuticals and Functional Foods. Food Technology, 603: 30–36.

[11] Abhishek Gupta, (2013) Environment & PEST Analysis: An Approach to External Business Environment, International Journal of Modern Social Sciences, 2(1) pp. 34-43.

[12] Aithal, P.S., (2016) Study on ABCD Analysis Technique for Business Models, business strategies, Operating Concepts & Business Systems, International Journal in Management and Social Science, 4 (1) pp. 98-115.