Munich Personal RePEc Archive

Strategic Management Models & Indian Epics

Aithal, Sreeramana and Acharya, Radhakrishna (2016): Strategic Management Models & Indian Epics. Published in: Strategic Management Models & Indian Epics , Vol. 5, No. 4 (April 2016): pp. 180-188.

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A business strategy is the means by which it sets out to achieve its desired goal. A business strategy is concerned with major resource issues e.g. raising the finance to build a new factory or plant. Strategies are also concerned with deciding on what products to allocate major resources or ensure a win in a given challenge. In this paper, we have discussed various strategic management models under the broad headings of generic strategies, competitive/red ocean strategies, monopoly/blue ocean strategies, sustainability/green ocean strategies, unethical/black ocean strategies and combined/white ocean strategies, their bases in Indian epics like Ramayana and Mahabharata. The strategies used in Indian epics as examples for various modern strategies are analysed and their instances and implementations are discussed. Finally, based on the analysis of all strategies, it is concluded that white ocean mixed strategy can be accepted as a global strategy for the winners. Using PEST analysis, the organizational global strategy can be correlated with White ocean mixed strategy as optimum strategy, to make an organization to be sustainable in global business.

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