Munich Personal RePEc Archive

Архетипический маркетинг как методология и методика исследования Интернета : психология восприятия контента

Sosnovskaya, Anna (2016): Архетипический маркетинг как методология и методика исследования Интернета : психология восприятия контента. Published in: Век информации No. 1 (2016): pp. 102-109.

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Abstract

The paper presents relevant psychological theory to study practices of consumption of Internet content. These theories help to define different user groups, different ways of information'consumption and perception, the strategy of behavior on the Internet, to establish a link between online behavior and mentality.

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