Miller, Galina (2017): Особенности продажи товаров на одностраничных сайтах.
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Abstract
The article is devoted to the sale of goods using one-page websites. The article highlights the main features and differences of such sites from online stores. Also led the scheme of work, the highlighted pluses and minuses of single-page sites. Based on a large number of deficiencies, the rationale for the low efficiency of this type of sales is provided.
| Item Type: | MPRA Paper |
|---|---|
| Original Title: | Особенности продажи товаров на одностраничных сайтах |
| English Title: | Features of selling products on landing page |
| Language: | Russian |
| Keywords: | One-page websites, landing pages, lending, online store, advertizing. |
| Subjects: | M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics > M21 - Business Economics M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising |
| Item ID: | 78489 |
| Depositing User: | Galina Miller |
| Date Deposited: | 17 Apr 2017 10:37 |
| Last Modified: | 03 Oct 2019 17:12 |
| References: | 1. Прискарь И.И. Интернет-маркетинг как современная форма для развития бизнеса / Пискарь И.И. // Бизнес информ. – 2015. – С. 333-339 2. Калужский М.Л., Карпов В.В. Сетевые интернет-коммуникации как инструмент маркетинга // Практический маркетинг. – 2013. – № 2 (192). – С. 32-39. 3. Андреева К.А., Лидогенерация. Маркетинг, который продает/ Андреева К.А – 2015. |
| URI: | https://mpra.ub.uni-muenchen.de/id/eprint/78489 |
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