Munich Personal RePEc Archive

Analyzing Quantitative Models

Armstrong, J. Scott and Shapiro, Alan C. (1974): Analyzing Quantitative Models. Published in: Journal of Marketing No. 38 (1974): pp. 61-66.

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This article presents a framework for the evaluation of quantitative models. The framework is both simple and realistic and could be used profitably by most organizations. It incorporates not only internal accounting data but also the human elements of bias or antipathy toward the models on the part of company employees using them, which might tend to distort an internal assessment and even the capability of the model itself.

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