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Private Banking: New Frontiers In Getting Customers And Keeping Them

Omarini, Anna (2017): Private Banking: New Frontiers In Getting Customers And Keeping Them. Published in: SRI: Journal of Management Studies (SRI: JMS) , Vol. 1, No. 2 (October 2017): pp. 13-25.

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Abstract

The private banking sector is undertaking profound changes. Digitalization and customer behavior are reshaping the industry. Retaining customers is still a challenge. The present work focuses first on the main business complexities for the private banking business, and then it outlines its evolution from the financial crisis onward. The changes are distinguished between those pertaining to the external environment and those pertaining to the business.

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