Munich Personal RePEc Archive

Chinese visitors at Australia wineries: Preferences, motivations, and barriers

Ma, Emily (Jintao) and Duan, Bob and Shu, Lavender (Mengya) and Arcodia, Charles (2016): Chinese visitors at Australia wineries: Preferences, motivations, and barriers. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 3, No. 1 (27 March 2017): pp. 3-8.

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Abstract

China has become Australia’s most important source market and there are growing number of visitors participated in wine tourism. Using in-depth interviews, the study looked into Chinese tourists’ preferences, motivations and barriers to participate in wineries tours in Australia. The study enriched to literature on wine tourism. It offered practical implications for wineries and destinations to better understand and accommodate Chinese wine tourists’ needs and preferences.

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