Chinese visitors at Australia wineries: Preferences, motivations, and barriers

Ma, Emily (Jintao) and Duan, Bob and Shu, Lavender (Mengya) and Arcodia, Charles (2016): Chinese visitors at Australia wineries: Preferences, motivations, and barriers. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 3, No. 1 (27 March 2017): pp. 3-8.

Abstract

China has become Australia’s most important source market and there are growing number of visitors participated in wine tourism. Using in-depth interviews, the study looked into Chinese tourists’ preferences, motivations and barriers to participate in wineries tours in Australia. The study enriched to literature on wine tourism. It offered practical implications for wineries and destinations to better understand and accommodate Chinese wine tourists’ needs and preferences.

• Item Type: MPRA Paper
• Language: English
• Keywords: Wine Tourism, Chinese Visitors, Preferences, Motivations, Barriers
• Subjects: L - Industrial Organization > L8 - Industry Studies: Services > L83 - Sports ; Gambling ; Restaurants ; Recreation ; Tourism; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration; O - Economic Development, Innovation, Technological Change, and Growth > O1 - Economic Development

References

Alonso, A. D., Fraser, R., & Cohen, D. (2007). Does age matter? How age influences the winery experience. International Journal of Culture, Tourism and Hospitality Research, 1(2), 131–139.

Australian Bureau of Statistics (2012). Australian Wine and Grape Industry, 2012-13. Retrieved 2016 May 19, from http://www.abs.gov.au/ausstats/abs@.nsf/mf/1329.0

Baker, S. E., & Edwards, S. (2016). How many qualitative interviews is enough? Expert voices and early career reflections on sampling and cases in qualitative research. Retrieved 2016 June 15, from http://eprints.ncrm.ac.uk/2273/4/how_many_interviews.pdf

Baxter, R. A. (2008). Anti‐aging properties of resveratrol: review and report of a potent new antioxidant skin care formulation. Journal of cosmetic dermatology, 7(1), 2-7.

Boyce, C., & Neale, P. (2006). Conducting In-depth Interviews: A Guide for Designing and Conducting In-Depth Interviews for Evaluation Input

Brown, R. C., Sefton, M. A., Taylor, D. K., & Elsey, G. M. (2006). An odour detection threshold determination of all four possible stereoisomers of oak lactone in a white and a red wine. Australian Journal of Grape and Wine Research, 12(2), 115-118.

Bruwer, J., & Alant, K. (2009). The hedonic nature of wine tourism consumption: an experiential view. International Journal of Wine Business Research, 21(3), 235-257.

Bryman, A., & Bell, E. (2003). Breaking down the quantitative/qualitative divide. Business Research Methods, 465-478.

Camillo, A. A. (2012). A strategic investigation of the determinants of wine consumption in China, International Journal of Wine Business Research, 24 (1), 68 – 92.

Carlsen, J., & Dowling, R. (2001). Regional wine tourism: a plan of development for Western Australia. Tourism Recreation Research, 26(2), 45–52.

Charters, S., & Ali-Knight, J. (2002). Who is the wine tourist? Tourism Management, 23(3), 311-319.

Cohen, E., & Ben-Nun, L. (2009). The important dimensions of wine tourism experience from potential visitors' perception. Tourism and Hospitality Research, 9(1), 20-31.

Dawson, H., Holmes, M., Jacobs, H., & Wade, R. I. (2011). Wine tourism: Winery visitation in the wine appellations of Ontario. Journal of Vacation Marketing, 17(3), 237-246.

Duan, B., Arcodia, C., & Ma, E. (2015). Contemporary and conventional motivation of wine tourism travellers in China: An exploratory case study of Yunnan Province, China. CAUTHE 2015: Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality, 452.

Draelos, Z. D. (2007). The latest cosmeceutical approaches for anti‐aging. Journal of cosmetic dermatology, 6(s1), 2-6.

Edgar, P. (2014). The Changing Face of Chinese Tourism. Retrieved 2016 March 9, from http://www.smh.com.au/small-business/trends/the-changing-face-of-chinese-tourism-20140530-399dv.html#ixzz3CO9aBhvh

Frochot, I. (2000). Wine tourism in France. Wine tourism around the world: Development, management and markets, 67.

Galloway, G., Mitchell, R., Getz, D., Crouch, G., & Ong, B. (2008). Sensation seeking and the prediction of attitudes and behaviours of wine tourists. Tourism Management, 29, 950–966.

Getz, D., & Brown, G. (2006). Critical success factors for wine tourism regions: a demand analysis. Tourism management, 27(1), 146-158.

Hall, M., Longo, A. M., Mitchell, R., & Johnson, G. (2002). Wine tourism in. Wine tourism around the world: development, management and markets, 150.

Liu, F., & Murphy, J. (2007). A qualitative study of Chinese wine consumption and purchasing, International Journal of Wine Business Research, 19 (2) 98 – 113.

Martins, M. (2016). Gastronomic tourism and the creative economy. Journal of Tourism, Heritage & Services Marketing, 2(2), 33–37. http://doi.org/10.5281/zenodo.376346

Nella, A., & Christou, E. (2014a).Linking service quality at the cellar door with brand equity building. Journal of Hospitality Marketing & Management, 23(7), 699-721.

Nella, A., & Christou, E. (2014b).Segmenting wine tourists on the basis of involvement with wine. Journal of Travel & Tourism Marketing, 31(7), 783-798.

Patton, M. Q., & Cochran, M. (2002). A guide to using qualitative research methodology. Medecins Sans Frontiers. Retrieved February, 14, 2014.

Park, K. S., Reisinger, Y., & Kang, H. J. (2008). Visitors' motivation for attending the south beach wine and food festival, Miami beach, Florida. Journal of Travel & Tourism Marketing, 25(2), 161-181.

Pechlaner, H., & Volgger, M. (2016). Response to Chinese wine tourists? An Italian perspective. Retrieved 2016 March 19, from http://business.curtin.edu.au/wp-content/uploads/sites/5/2016/03/Pechlaner_Volgger-TRC.pdf

Penfold, P., Wei, L., & Ladkin, A. (2012). Developing Hospitality Education in China: A Case Study of Guilin Institute of Tourism. Journal of China Tourism Research, 8(1), 61-77.

Pingali, S. (2011). Opportunities in China’s alcoholic beverage market. China Business Review, 24-27.

Pratt, M. A., & Sparks, B. (2014). Predicting Wine Tourism Intention: Destination Image and Self-congruity. Journal of Travel & Tourism Marketing, 31 (4), 443-460.

Qing, P. & Hu, W. (2016). Chinese consumer preference for red wine attributes. 2016 Agricultural & Applied Economics Association Annual Conference, Boston. Retrieved 2016 May 1, from http://ageconsearch.umn.edu/bitstream/235477/2/paper%20AAEA%20May%2020%202016%20B.pdf

Qiu, H. Z., Yuan, J., Ye, B.,& Hung, K. (2013). Wine tourism phenomena in China: an emerging market, International Journal of Contemporary Hospitality Management, 25 (7), 1115 – 1134.

Sparks, B. (2007). Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions. Tourism Management, 28(5), 1180-1192.

Tourism Australia (2014). China Market Profile. Retrieved 2016 May 9, from http://www.tourism.australia.com/documents/Markets/MarketProfile_China_May14.pdf

Tourism Research Australia (2013). Food and wine tourism in Australia 2008. Retrieved 2016 May 19, from http://www.sustainabletourismonline.com/awms/Upload/Resource/bookshop/CRC%208004%20Food%20%20Wine%20FINAL.pdf

Vinexpo. (2015). the Wine and Spirits Market in China. Retrieved 2016 April 18, from http://2015.vinexpo.com/media/cms_page_media/720/CHINE%20-%20ANG.pdf