Munich Personal RePEc Archive

Strategic Management Research in India : Contribution of Top Business Schools during last 5 Years – A Critical Study

Aithal, Sreeramana (2018): Strategic Management Research in India : Contribution of Top Business Schools during last 5 Years – A Critical Study. Published in: International Journal of Advanced Trends in Engineering and Technology (IJATET) , Vol. 3, No. 1 (30 April 2018): pp. 133-145.

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Abstract

Strategic management is a subject added to business management area during 1960-1970 with an intention of supporting top level management of business organizations to suggest a method to fullfill the goals, purpose, and initiatives of the organization. This also includes the formulation and implementation of the objectives of the organization by means of optimum utilization of various resources and by analysing internal and external environment of the organization including its competitors. Number of strategic management models and frameworks are developed by many researchers and practitioners during last 50 years to which supports organizations to identify and face the challenges both internally and externally to the organizations by means of effective utilization of all possible resources in a systematic and smart manner to ensure winning in any situations. Various generic strategies at operational level, business level, and corporate level are identified/developed by many researchers and their effectiveness are tested by means of model development, empirical studies, and also through case analysis. Many institutions of business management are started strategic management division in their faculties and focussed on strategic management research. This paper focuses on the present status of strategic management research in some of top management research institutions in India including many Indian Institute of Managements. The contributions of research & publications of the strategic management divisions of these top business schools for the last 5 years are identified and analysed.

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