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Film as a Mass Medium: Audience Perception of Home Video Films as Representation of Realities in Nigeria (Study of Residents in Awka South)

Nwokedi, Miracle Ekpereamaka (2018): Film as a Mass Medium: Audience Perception of Home Video Films as Representation of Realities in Nigeria (Study of Residents in Awka South).

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Abstract

The proliferation of home videos amongst other variables has been viewed as a major threat to creating narratives that truly represent the society. This study examines, using Nigeria as a context, the representation of reality in home video films. Gathering respondents from Awka South, a local government area in the south eastern part of Nigeria, the study employed the survey research design with a sample size of 400. The result of the analysis showed that home video film audiences perceived representation of realities in the society in home video films. The study draws from the reflective-projective theory of communication as the theoretical underpinning that provided insight on how the media mirrors the society.

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