How Social Capital, Supply Chain Integration, and Customer Loyalty Affect Performance

Mask, Rickey and Works, Richard (2018): How Social Capital, Supply Chain Integration, and Customer Loyalty Affect Performance. Published in: International Journal of Business and Economics , Vol. 6, No. 1&2 (26 December 2018): pp. 20-33.

Abstract

This study identifies a common variable from supplier to consumer within the firms and supply chains of the Northeastern United States. Social capital appears to be significant from supply chain all the way to the consumer. Retail firms and consumers within the Northeast were chosen as the diversity of cultures and population density were ideal to provide the 405 participant population in this study. The study argues that social capital mediates the relationship between supply chain integration and firm performance within the supply chain. Findings were similar to that of previous works in the manufacturing and service industries; however, the results of this study were unique as they directed the focus of the research instruments on the retail industry.

• Item Type: MPRA Paper
• Language: English
• Keywords: Social capital, supply chain, customer loyalty, performance, retail industry
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M10 - General

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