Munich Personal RePEc Archive

A discussion on performance risk of Dunkin's Brand

Thong, Lik Hong (2019): A discussion on performance risk of Dunkin's Brand. Forthcoming in: A discussion on performance risk of Dunkin's Brand , Vol. 31,

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Abstract

This study’s aim is to determine the internal and external factors which affect performance risk in the years 2014-2018. We use SPSS to run the internal and external data and found the factors which significant and affected Dunkin’s brand. Inflation, debt to income ratio and operating margin is the factors affected Dunkin’s brand in 2014-2018 at United State.

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