Munich Personal RePEc Archive

Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors

Botetzagias, Iosif and Dima, Antora-Fani and Malesios, Chrisovalantis (2015): Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors. Published in: Resources, Conservation and Recycling , Vol. 95, (February 2015): pp. 58-67.

[img]
Preview
PDF
MPRA_paper_99294.pdf

Download (1MB) | Preview

Abstract

This paper examines how an individual's moral norms and demographic characteristics interact with the standard ‘Theory of Planned Behavior’ predictors (Attitude; Subjective Norms; and Perceived Behavioral Control (PBC)) in explaining the intention to recycle (RI). Our data originate from an empirical research of Greek citizens conducted in Autumn 2013 (N = 293). Through structural equation modeling, we find that PBC is consistently the most important predictor of RI. Moral norms have a larger effect on RI than Attitude while their influence is primarily direct. On the contrary, demographic characteristics were found to be statistically non-significant predictors of RI, similarly to Subjective Norms.

UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.