Munich Personal RePEc Archive

Analisis SWOT Untuk Strategi Pengembangan Home Industry Kue Gapit Sampurna Jaya Kabupaten Cirebon

Bakhri, Syaeful Bakhri and Munawar Albadri, Abdul Aziz and Fatimah, Ummi Khulsum (2019): Analisis SWOT Untuk Strategi Pengembangan Home Industry Kue Gapit Sampurna Jaya Kabupaten Cirebon. Published in: DIMASEJATI , Vol. 1, No. 1 (10 January 2019): pp. 65-80.

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Abstract

The aim of this community service activity is as an effort to improve the quality of home industry management of Gapit Sampurna Jaya Cake through the preparation of appropriate and accurate business strategies to develop the home industry which is now beginning to be known to the public because of its very distinctive food taste. The analytical tool used is through SWOT Analysis to help identify various systematically formed factors that are used to formulate a company's strategy. SWOT can be applied by analyzing and choosing things that affect the four elements. This research is field research with a descriptive qualitative method. From the results of the research, the producers' strategy is to continue to compete, namely maintaining product quality with good quality raw materials, providing good service, competitive prices, and online marketing while the SWOT analysis includes maximizing production, maintaining product quality, providing parking space, adding variety to a sense of nimble, increasing capital and expanding marketing.

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