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SWIFT ISP Local Loop: An Emerging Business Dimension for Local ISP Market in Pakistan

Muzaffar, Muneeb (2005): SWIFT ISP Local Loop: An Emerging Business Dimension for Local ISP Market in Pakistan.

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Abstract

SWIFT Belgium has introduced their new product – the ISP Local Loop (ISP-LL) for banks and institutions to connect to SWIFT’s secure network through the Internet last year in February 2005. The product, which is bundling of Virtual Private Network (VPN), enables customers to access SWIFT’s Secure IP Network (SIPN) through local Internet Service Providers (ISPs). The architecture and different aspects of this report has been observed that how this product can become a fruitful business dimension for ISP market in developing countries.

The ISP markets in Pakistan are struggling with different solutions and various network architectures they propose. Using their technological skills the ISPs of Pakistan can jump into the competition and can see their banking industry as their market for this and forthcoming products of SWIFT. The product is attractive in terms of cost, usage and scalability that ISPs can easily market by targeting the strong financial sector of Pakistan. SWIFT also continually provides new business opportunities for stakeholders. Keeping in view these aspects, the land is fertile and SWIFT has given seeds to sow only plough is needed that ISPs already have in shape of technology, the only requirement for the crop to grow is to bring them together.

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