Antelo, Manel and Bru, Lluís (2023): Licensing a product innovation in a Cournot industry.
Preview |
PDF
MPRA_paper_116631.pdf Download (190kB) | Preview |
Abstract
We study how a firm licenses a product improvement innovation to its rival in the final market. Contrary to what happens with fixed-fee licensing or per-unit royalty licensing, pure ad-valorem royalty licensing is optimal but is welfare reducing. On welfare grounds, fixed-fee licensing dominates per-unit royalty agreements, but has the disadvantage that firms sometimes fail to reach an agreement if licensing deals are restricted to feature fixed fees. A simple rule for a second-best optimal policy on technology licensing is proposed.
Item Type: | MPRA Paper |
---|---|
Original Title: | Licensing a product innovation in a Cournot industry |
Language: | English |
Keywords: | Product innovation, licensing, Cournot competition, welfare |
Subjects: | D - Microeconomics > D4 - Market Structure, Pricing, and Design > D43 - Oligopoly and Other Forms of Market Imperfection D - Microeconomics > D4 - Market Structure, Pricing, and Design > D45 - Rationing ; Licensing |
Item ID: | 116631 |
Depositing User: | Dr. Manel Antelo |
Date Deposited: | 13 Mar 2023 07:55 |
Last Modified: | 13 Mar 2023 07:55 |
References: | Abernathy, W. J. and J.M. Utterback (1978), Patterns of industrial innovation, Technology Review 80, 40-47. Arce, N. (2015), Ford Opens Up Electric Car Patents at a Cost, Tech Times, (May 30). [Available at: https://www.techtimes.com/articles/56453/20150530/ford-opens-up-electric-car-patents-toother-carmarkers-but-not-for-free.htm]. Avagyan, V., Esteba-Bravo, M. and Vidal-Sanz, J.M. (2014). Licensing radical product innovations to speed up the diffusion, European Journal of Operations Research 239, 542-555. Creane, A. and H. Konishi (2009), Goldilocks and the licensing firm: Choosing a partner when rivals are heterogeneous. [Available at http://dx.doi.org/10.2139/ssrn.1465049]. Fradkin, H. (2014), Should you license your competition?, Ipstrategy.com, (November 24). [Available at: https://ipstrategy.com/2014/11/24/should-you-license-your-competition/]. Hoffman, C. (2014), Why Microsoft makes $5 to $15 from every Android devise sold, (March 5). [Available at: https://www.how togeek.com/183766/why-microsoft-makes-5-to-15-from-everyandroid-device-sold/]. Jiang B. and H. Shi (2018), Intercompetitor licensing and product innovation, Journal of Marketing Research 55, 738-751. Kulatilaka, N. and L. Lin (2006), Impact of licensing on investment and financing of technology development, Management Science 52, 1824-1837. Li, C. and J. Song (2009), Technology licensing in a vertically differentiated duopoly, Japan and the World Economy 21, 183-190. Li, C. and J. Wang (2010), Licensing a vertical product innovation, Economic Record 85, 517-527. Lin, L. and N. Kulatilaka (2006), Network effects and technology licensing with fixed fee, royalty, and hybrid contracts, Journal of Management Information Systems 23, 91-118. Melumad, N. D. and A. Ziv (2004), Reduced quality and an unlevel playing field could make consumers happier, Management Science 50, 1646-1659. Niu, S. (2017), Profit sharing licensing, Journal of Economics 121, 267-278. Parhankangas, A., P. Holmlund, and T. Kuusisto (2003), Managing Non-Core Technologies Experiences from Finnish, Swedish and US Corporations, Technology Review 149, 1-81. Petsas, I., and C. Giannikos (2005), Process versus product innovation in multiproduct firms. International Journal of Business & Economics 4(4), 231-248. Stamatopoulos, G. and Y. Tauman (2008), Licensing of a quality-improving innovation, Mathematical Social Sciences 56, 410-438. Yan, Q., S. Xu and L. Zhu (2012), Optimal licensing scheme for quality-improving innovation in the Bertrand market. In Wu, Y. (ed.), Software Engineering and Knowledge Engineering: Theory and Practice. Advances in Intelligent and Soft Computing, vol. 114, Berlin, Heildelgerg. Zou, Y. and T.-L. Chen (2020), Quality differentiation and product innovation licensing, Economic Modelling 87, 372-382. |
URI: | https://mpra.ub.uni-muenchen.de/id/eprint/116631 |