Le conservatisme culturel des entreprises familiales au Maroc : la pièce manquante du puzzle

Nidaazzi, Hamza and Hourmat Allah, Hind (2023): Le conservatisme culturel des entreprises familiales au Maroc : la pièce manquante du puzzle. Published in: Revue Internationale de Management, Entrepreneuriat et Communication (RIMEC) , Vol. 9, (October 2023)

Abstract

This article examines the impact of cultural conservatism on family businesses from a sociological perspective, drawing on theories such as social capital theory, social identity theory, symbolic interactionism theory, conflict theory, and the Resource-Based View (RBV). The aim is to understand how cultural conservatism, defined as resistance to change, persistence of traditional beliefs, and maintaining the status quo, influences decision-making processes, organization, and the strategic posture of family businesses. The study focuses on the case of Moroccan family businesses, where cultural conservatism proves to be a crucial variable, representing the values and beliefs of their founders. The results of this reflection indicate that cultural conservatism can lead to a lack of diversity in management and decision-making processes, a rigid organizational structure, and resistance to change and innovation. This can ultimately hinder the competitiveness of family businesses. The article advocates for a balanced approach that takes into account the need to preserve tradition and intergenerational continuity while adapting to change in order to ensure the sustainability of family businesses.

• Item Type: MPRA Paper
• English Title: Cultural conservatism in Moroccan family businesses: the missing piece of the puzzle
• Language: French
• Keywords: Change; Competitiveness; Cultural conservatism; Family businesses; Morocco
• Subjects: L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M14 - Corporate Culture ; Diversity ; Social Responsibility

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