Electronic Payment Instruments use, as perceived by consumers in Macedonia

Abdullai, Besim (2009): Electronic Payment Instruments use, as perceived by consumers in Macedonia. Published in: Proceedings of the Conference, Department of Management, University of Tirana, Albania

Abstract

Electronic Payment Instruments in Macedonia are very used and spread evenly among the population, although compare to EU member countries their use is lagging behind. This paper represents findings about the customer behaviors toward e-commerce activities, use of electronic cards in Internet, at point of sales, and ATMs. The objective of this survey was to test the availability of Internet services to customers, the way they access Internet, the way they use EPI and EPS, and at the end to draw conclusions if they trust on e-businesses. The question to be answered is, what should be done to enhance the customer convenience: a) to increase the number of acceptance points, b) to increase the number of EPI in circulation, c) to have cheaper access in Internet, or d) to invest more in e-commerce applications.

• Item Type: MPRA Paper
• Language: English
• Keywords: Electronic Payment Instruments, customer survey, e-commerce, Internet services
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration; D - Microeconomics > D1 - Household Behavior and Family Economics > D12 - Consumer Economics: Empirical Analysis; E - Macroeconomics and Monetary Economics > E4 - Money and Interest Rates > E42 - Monetary Systems ; Standards ; Regimes ; Government and the Monetary System ; Payment Systems; G - Financial Economics > G2 - Financial Institutions and Services > G20 - General

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