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A Strategic Guide on Two-Sided Markets Applied to the ISP Market

Cortade, Thomas (2006): A Strategic Guide on Two-Sided Markets Applied to the ISP Market. Published in: International Journal of Digital Economics No. 61 (March 2006): pp. 17-35.

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Abstract

This paper looks at a new body of literature that deals with two-sided markets and focuses on the Internet Service Provider (ISP) segment. ISPs seem to act as a platform enabling transactions between web sites and end consumers. We propose a strategic guide for ISPs that covers features of two-sided markets such as strong externalities and discuss how these market characteristics can affect competition policy.

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