Logo
Munich Personal RePEc Archive

La publicité des artisans en France au XXème siècle

Perrin, Cedric (2008): La publicité des artisans en France au XXème siècle.

[thumbnail of MPRA_paper_33596.pdf]
Preview
PDF
MPRA_paper_33596.pdf

Download (1MB) | Preview

Abstract

Artisans are usually considered as businessmen who don't advertise. The way the dvertising business organized itself at the beginning of the 20th century seems to relegate them out of his field. However, craftsmen do seem to use some kind of commercial communication. To exist in their territory, they communicate through diversified means throughout the 20th century. (Signs, advertising inserts, commercial documents...) This communication has its own themes thanks to which craftsmen try to improve the reputation of their business and stand out from the competition. They do therefore advertise.

Atom RSS 1.0 RSS 2.0

Contact us: mpra@ub.uni-muenchen.de

This repository has been built using EPrints software.

MPRA is a RePEc service hosted by Logo of the University Library LMU Munich.