Plastic Money/Credit Cards Charisma for Now and Then (A Thin Line between Easy Money and Risky Money)

Hasan, Syed Akif and Subhani, Muhammad Imtiaz and Osman, Ms. Amber (2011): Plastic Money/Credit Cards Charisma for Now and Then (A Thin Line between Easy Money and Risky Money). Published in: European Journal of Scientific Research , Vol. 62, No. 1 (2011): pp. 123-127.

Abstract

The monetary rattle between consumption and affordability slammed the household severely for every now and then in all spheres of life from one pole to another. This research is an encomium on the charisma of plastic money, its usability and affordability while they are impacting on its preference to use. Friends and Family have an influence on the use of plastic money which is taken as a proxy of plastic money charisma while convenient use of plastic money along with spending adjustment and use of plastic money along with prediction of future income are the proxies of its usability and affordability. The findings reveal that the Plastic money has a charismatic appeal as it has an influential effect which is often endorsed by the family and friend. While, it is also investigated and concluded that plastic money also has its usability and affordability for the consumers.

• Item Type: MPRA Paper
• Language: English
• Keywords: Plastic Money, Charisma, Usability, Affordability, Preference to use
• Subjects: A - General Economics and Teaching > A1 - General Economics; N - Economic History > N2 - Financial Markets and Institutions

References

Carlson, L. & Grossbart. (1988). Parental style and consumer’s socialization of children. Journal of Consumer Research, 15(1), 77-94.

Feinberg, R., A. (1986). Credit Cards as Spending Facilitating Stimuli. The Journal of Consumer Research, 13, 348-356.

Garcia, A. (1988). Debt Renegotiation and adjustment in Latin America, Cultura Economica, 9 (9), 119-129.

Hausman, A. (2000). A multi-method investigation of consumer motivations in impulse buying behavior, Journal of Consumer Marketing, 17(5), 403 – 426

Hirschman, E.,C. (1979). Differences in Consumer Purchase Behavior by Credit Card Payment System. The Journal of Consumer Research, 6, 58-66.

Hogarth, J., M., Marianne, H., A., & Kolodinsky, J., M. (2004). Consumers' resolution of credit card problems & exit behaviors. The Journal of Services Marketing, 18, 19-34.

Howells, G., A. (1995). The Demand for Endogenous Money. Journal of Post Keynesian Economics, 18 (1), 89-106.

Lown, J.,M. & Ju, I. (1992). A model of credit use and financial satisfaction. Financial Counseling and Planning,3, 105-122.

Modigliani, Franco, & Richard, H., B. (1954). Utility analysis and the consumption function: an interpretation of cross-section data, in Kenneth K. Kurihara, ed., Post Keynesian Economics, New Brunswick, NJ. Rutgers University Press. 388–436.

Shefrin, H., M. & Thaler, R., H. (1988). The behavioral life-cycle hypothesis. Economic Inquiry 26 (4), 609-43.

Soman, D. & Cheema, A. (2002). The Effect of Credit on Spending Decisions: The Role of the Credit Limit & Credibility. The Journal of Marketing Science, 21, 32-53.

Sporleder, T., L. & Wilson, R., R. (1974). Credit card purchasing & Static Consumer Behavior Theory. American Journal of Agricultural Economics, 56, 129-134.

Wertenbroch, K. (1998). Consumption Self Control by Rationing Purchase Quantities. Journal of Marketing Science, 17, 317-337.

Yang, S. (2007). Unrealistic optimism in consumer credit card adoption. Journal of Economic Psychology, 28, 170–185.

Yang, S. (2003). Forecasting consumer credit card adoption. International journal of forecasting 19, 71-85.