Bundles and Range Strategies: The Case of Telecom Operators

Pernet, Sophie (2006): Bundles and Range Strategies: The Case of Telecom Operators. Published in: International Journal of Digital Economics No. 63 (September 2006): pp. 19-31.

Abstract

Against a background of competition and the generalisation of IP that characterises the field of electronic communications, the concept of the "bundle" has resulted in the emergence of "triple play", and even "quadruple play." This paper offers an overview of the growth of this phenomenon by introducing a distinction between the basic components of multiplay strategies and the diverse range of functions that can be linked to these strategies.

• Item Type: MPRA Paper
• Institution: Communications & Strategies
• Language: English
• Keywords: Bundle; range strategy; triple play; quadruple play
• Subjects: O - Economic Development, Innovation, Technological Change, and Growth > O3 - Innovation ; Research and Development ; Technological Change ; Intellectual Property Rights > O33 - Technological Change: Choices and Consequences ; Diffusion Processes; L - Industrial Organization > L8 - Industry Studies: Services > L86 - Information and Internet Services ; Computer Software; L - Industrial Organization > L8 - Industry Studies: Services > L82 - Entertainment ; Media; O - Economic Development, Innovation, Technological Change, and Growth > O1 - Economic Development > O14 - Industrialization ; Manufacturing and Service Industries ; Choice of Technology; L - Industrial Organization > L8 - Industry Studies: Services > L88 - Government Policy; H - Public Economics > H4 - Publicly Provided Goods > H41 - Public Goods; K - Law and Economics > K2 - Regulation and Business Law > K23 - Regulated Industries and Administrative Law; L - Industrial Organization > L9 - Industry Studies: Transportation and Utilities > L90 - General; L - Industrial Organization > L9 - Industry Studies: Transportation and Utilities > L96 - Telecommunications