Podnikateľský model v službách parkour a freerunning

Zagorsek, Branislav (2013): Podnikateľský model v službách parkour a freerunning. Published in: Stratégie a podnikateľské modely v postindustriálnej ére podnikania (2013): pp. 168-186.

Abstract

Business model captures the logic of a company. It describes the proposed value and how the value is created. Postindustrial era is typical for its utilization of information technologies and its operation in service. The aim of this paper is to identify and to describe the standard business model of a company in parkour and freerunning service sector.

• Item Type: MPRA Paper
• English Title: Business Model in Parkour and Freerunning Services
• Language: Slovak
• Keywords: business model, service industry, information technologies, postindustrial era, inovation, parkour, freerunning
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration

References

ANTHONY, S.D. 2012. The New Corporate Garage. In Harvard Business Review. ISSN 0017-8012, 2012, September, Reprint R1209B, s. 1-11.

AMIT, R. - ZOTT, C. 2012. Creating Value Through Business Model Innovation, In MIT Sloan Management Review, 53(3): 41–49.

AMIT, R. - ZOTT, C. 2001. Value Creation in e-Business. In Strategic Management Journal (22)6-7, 493-520.

BORMANN, F. – FLAKE, S. – TACKEN, J. 2010. Obtaining Revenues from User Generated Mobile Services for Sport, Fitness and Health. In GI Jahrestagung (1), pp. 21-26. 2010.

CASADESUS-MASANELL, R. – RICART, J.E. 2011. How to Design A Winning Business Model. In Harvard Business Review. ISSN 0017-8012, Jan – Feb 2011, s.100-107.

CHESBROUGH, H.W. 2007. Why Companies Should Have Open Business Models. In MITSloan Management Review. ISSN 15329194, WIN 2007,v.48 n.2., s.21-28.

GOLDMAN, M. M. 2011. Post-Crisis Sports Marketing Business Model Shifts. In Managing Global Transitions 9.2 (2011): 171-184.

GOURVILLE, J. – SOMAN, D. 2002. Pricing and the Psychology of Consumption. In: Harvard Business Review On Point. September 2002. s.6, Product.n.1814

HAN, W. - LEE, S. – PARK, Y. 2011. IT-based evolution of service business model: Case of education service. In 3rd International Conference on Information and Financial Engineering, Shanghai, China. 2011.

LINDGART, Z. a kol. 2009. [online]. [cit. 23.09.2013]. Business model innovation: When the game gets though, change the game. The Boston Consulting Group. Dostupné na internete: < http://www.bcg.com/documents/file36456.pdf>.

MATZLER, K. a kol. 2013. Business model innovation: coffee triumphs for Nespresso. In Journal of Business Strategy. ISSN: 0275-6668. 2013, vol 34, no. 2, s. 30-37.

OSTERWALDER, A. – PIGNEUR, Y. 2011. Business Model Generation. Frankfurt: Campus Verlag. 2011. 288 s. ISBN 978-3-593-39474-9.

WEINHARDT, CH. a kol. 2009. Business Models in the Service World. In IT professional 11.2 (2009): 28-33.

WIRTZ, J. – EHRET, M. 2013. ‘Service-based Business Models: Transforming Businesses, Industries and Economies. In Serving Customers: Global Services Marketing Perspectives, by Raymond P. Fisk, Rebekah Russell-Bennett, and Lloyd C. Harris (eds.) (2013): 28-46.