The market potential of the organic products and niche competitiveness

Voicilas, Dan-Marius (2013): The market potential of the organic products and niche competitiveness. Published in: AGRARIAN ECONOMY AND RURAL DEVELOPMENT - REALITIES AND PERSPECTIVES FOR ROMANIA , Vol. 4, No. ISSN – 2285-6803; ISSN – L – 2285-6803 (21 November 2013): pp. 53-60.

Abstract

We are presenting the organic farming in Romania, the general background, the legislation bearing on it, the institutions created to coordinate this activity, the evolution of areas and productions, organization of producers, trade, the new challenges in the filed, tendencies and traditions. By this paper we would like to put in evidence the importance of the organic products on the present market characterized by high competitiveness and niche opportunities. For the analysis, we use long time series data based on statistical data provided by the National Institute of Statistics of Romania, the Ministry of Agriculture and various publications in this field. The conclusions and results of the paper will underline the present market tendencies, the opportunities of the Romanian business environment, the benchmarks for policy makers, niches alternatives and the level of the Romanian organic products market on a competitive global market.

• Item Type: MPRA Paper
• Language: English
• Keywords: organic products, Niche market, Competitiveness
• Subjects: Q - Agricultural and Natural Resource Economics ; Environmental and Ecological Economics > Q1 - Agriculture > Q13 - Agricultural Markets and Marketing ; Cooperatives ; Agribusiness

References

Archer, C., (2013), The Advantages of Niche Companies in Marketing, Demand Media, from http://smallbusiness.chron.com (University of Arizona)

Voicilas, D.M. (2007), Organic farming, in Ionel, I. (Ed.): Non-conventional farming economics (pag. 70-125), Romanian Academy, Institute of Agricultural Economics, Terra Nostra Publishing House, ISBN 973-8432-75-8, 65-125, Iasi, Romania

Willer, H. and Yussefi, M. (Eds.) (2004), The World of Organic Agriculture – Statistics and Emerging Trends, 6th revised edition, ISBN 3-934055-33-8, International Federation of Organic Agriculture Movements, Bonn, Germany

INS Database

MADR Database

National Export Strategy for the period 2005-2009

World Bank-MADR Project ExtEco - „Extension for Eco-Profit”

http://en.wikipedia.org/wiki/Organic_food

http://www.businessdictionary.com/definition/competitiveness.html

www.truetobusiness.com

http://www.eco-ferma.ro/performantele-agriculturii-ecologice/